Utah has taught me a thing or two about the importance of fresh air and sunshine. The feeling of the sun on my shoulders as I run up Strawberry Point. The fresh air fills my lungs when I step outside Zennest in the crisp mornings. These moments of awareness bring everything back into the present moment, inspiring gratitude for every rock, tree, flower, and path that fills Utah.

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Breakthrough opportunities stemming from digital transformation include new products and services and increased agility and innovation. More subtle but equally impactful are options around enhanced data collection and visualization, great customer insights, and a fully integrated, universal customer experience. The amount of revenue generated by products and services that did not exist pre-pandemic is estimated to be $30B in 2023. 

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The advent of the Digital Age has encouraged an accelerated process of innovation and integration — creating new solutions and technologies and rapidly integrating them into day-to-day operations and activities. Enterprises have ravenously consumed these new ideas and, in the process, become transformed. And if we thought we were moving fast, the pandemic certainly put an even greater spin on that. Disruption is a catalyst and a teacher. Disruptive events and global challenges in 2020 required rapid, split-second decisions.

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Throughout the years, I have held many board positions. Each of them was an experience in structure and compliance, collaboration and communication, and leadership and trust. 

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Patagonia is a leader in social responsibility, paving the way as a role model for other corporations with flexible work, maternity, and adoptive leave, and paid time off policies. In addition, their Social/Environmental (SER) team considers the social and environmental practices within the supply chain that meets quality standards in areas such as financial stability, adequate capacity, and fair pricing. Because of their commitment and evolving flexibility to adapt to the world’s needs and anticipate social and digital transformation, the company is a leap year ahead of the shift in consumer goods. 

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Biases, according to the APA, are defined as partiality or an inclination or predisposition for or against something. Real-world experience and data collected by audit committees have shown how biases can stand in the way of necessary transformation, change, implementation, and execution — affecting the efficacy of leadership teams and their organizations.

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Digital, social, and personal transformation has defined the growth and emergence through the global Covid chapter. While there is a myriad of reasons for these small and large-scale evolutions, the overarching quality to the initiatives is curiosity — a need to explore options, find scientific answers, develop new pathways, the list goes on.

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Earlier this week my Instagram feed was filled with videos of elite athletes trying – and flopping catastrophically – at sports endeavors outside their usual field. The posts were accompanied by the hashtag #PlayNew. There was even a Nike commercial played during the televised USATF Golden Games at Mt. Sac on NBC that celebrated the humbling, messy, silly, crazy, all-in approach to trying something completely new.

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Organizations of all kinds are moving towards digital transformation with a contemporary framework and approach, necessitating internal changes and a new, re-envisioned value proposition to customers. To effectively drive the shift to digital-first businesses and deliver on a post-covid playbook, the enterprise team must undergo its own personal and skills transformation.

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One of the stand-out commercials of Super Bowl LV was Oatly CEO Toni Petersson chanting, “Wow, wow, no cow” in a field of grain. It pretty much summed up the runaway dairy alternative brand — unconventional, non-flashy but with a widely appealing aesthetic, and grounded in authentically out-there plant-based quirkiness.

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Technology underpins every business these days. As more emerging technologies—such as RPA, machine learning, and AI—become prevalent in operations, so do the accompanying risks and legal and ethical hurdles that companies must clear.

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“Empathy and face are intertwined. You can’t really have one without the other.” – Maya Hu-Chan, Saving Face

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