The consumer products industry has wholly embraced an omnipresent cloud technology environment. Within cloud constructs around infrastructure, platforms, and software, users and organizations are able to have seamless experiences that coalesce data and new capabilities. The infinite possibilities present an ever-changing landscape where cloud-based services play a vital role in building efficiencies and carving out unique offerings, like in the case of P&G, who took household items to the next level with simulation analytics and predictive analytics to improve the function and design for everything from diapers to dishwashing liquids. In this article, Deloitte outlines cloud technology techniques and benefits for both companies and consumers.
- Cloud solutions bring new techniques to analyzing customer behavior through omnichannel customer relationship management platforms. The result? Speed, cost savings, and more seamless customer experiences.
- Using disruptive cloud technologies, consumer products companies are streamlining IT operations and evolving standardization with benefits, such as rapid implementation, quick returns, predictability of costs, dexterity and scalability.
- Cloud technologies also offer improvements in key areas like bringing new products to market, enabling growth, developing process efficiency, and enhancing employee productivity, which in turn reduces costs around M&A integration, IT maintenance, operations, and IT spending.
- Thanks to cloud technologies, consumers enjoy exceptionally personalized experiences with daily activities — traversing platforms to receive emails and messages, shop online, access the internet, read the news, and use social media.
- Use cases of cloud technologies in the consumer product industry are best analyzed using the top three service models: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS).
- The future is shifting evolution with a current interest in big data and predictive analytics and plenty of room for new techniques to progress — yielding more data, more accuracy, and more opportunities for the industry.
I read the article mentioned above (https://www2.deloitte.com/insights/us/en/industry/retail-distribution/potential-of-cloud-technology-adoption-consumer-products.html) and thought it was interesting. While I am not offering an endorsement of a strategy, tactics, thoughts, service nor a company or author, the information was intellectually stimulating and thoughtful and worth a review.
