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With his mind on the Olympics and the Olympics on his mind, Snoop Dogg is, indeed, back for the 2024 Paris Olympics. The rapper, who will carry the torch ahead of the opening ceremony, is primed for a bigger role three years after his reactions to the dressage competition with Kevin Hart went viral at the Tokyo Games.

Snoop will appear regularly on “Primetime in Paris,” serving as a “special correspondent” for NBC. During parts of the primetime show, Snoop Dogg will interact with Team USA athletes, their families, or explore Paris and share his experiences and insights with the night’s audience.

Snoop expressed interest in the job about a year ago, according to NBC Olympics president and executive producer Molly Solomon, who told USA Today Sports in June that she was struck by his passion for telling athletes’ stories and his love for the Olympics. He was at track and field trials in June to start laying the groundwork for his summer job. Coincidence or not, track and field posted its largest TV audience in 12 years.


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