In what particular areas will Panasonic be offering its support?
We at Panasonic always strive to create innovations that add value for our partners, such as the IOC and the Paris 2024 Organising Committee. For this edition of the Games, we have put a special focus on operation optimisation, with our IT/IP platform “KAIROS”, and youth engagement through sports with our Technics DJ turntables, which will be used during the breaking event, with the hope of making the Paris 2024 Games the most successful in history.
How will Panasonic engage with fans during the Games?
One of our major highlights during the Games will be our activation at the Champions Park in the Trocadéro Gardens, where we will contribute to the excitement of the event with our cutting-edge audio-visual technology based on our Olympic & Paralympic slogan “Sharing the Passion”. Panasonic’s “Dance Cam” activation, a unique combination of broadcast cameras and DJ turntables, will invite the public to celebrate the Olympians by performing their “share your passion” dance moves.
In addition, Panasonic is joining forces with the IOC Young Leaders to create a space where the shared vision of youth empowerment and building a better world through sport comes alive through an interactive booth powered by the international group of IOC Young Leaders.
We will also be welcoming fans to a special activation at the Concorde throughout the Games, where visitors can learn about Technics products and their historical influence on hip-hop culture.
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