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PARIS – The timing is exquisite.

In the same year that French phenom and San Antonio Spurs star Victor Wembanyama won NBA Rookie of the Year and unveiled the heretofore unseen possibilities of what a 7-foot-4 basketball player could do on that court, the 2024 Olympics are in his country.

During the Olympics, even more people can see Wembanyama’s ability and potential, his home fans can celebrate him and his corporate partners can push products featuring his image.

“I’ve been preparing for it since I first saw the Olympics on TV, and as I grew up it became a goal,” Wembanyama told reporters earlier this summer. “It’s a unique event in sport, the biggest event in the world.”


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