STORY: :: Nielsen
:: US streaming viewership surged in July,
largely driven by summer Olympics in Paris
:: Companies like Netflix and Amazon are increasingly
investing in sports content to attract younger viewers
:: Comcast’s streaming service Peacock in July saw a 33%
spike in its monthly usage, mainly boosted by the Olympics
:: The massive viewership on streaming platforms
show audiences are moving away from cable networks
:: YouTube became the first streaming platform
to exceed 10% of total TV usage in July
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