CES 2025 Day 2: Afeela 1 – Sony’s Vision for Intelligent Mobility
Today at CES 2025, I had the chance to dive into one of the most exciting and forward-thinking unveilings of the event: Sony Honda Mobility’s Afeela 1, a luxury electric vehicle (EV) that blends cutting-edge technology with a commitment to sustainability and entertainment.
Walking into the Afeela exhibit, I was struck by the sheer ambition on display. The Afeela 1 isn’t just a car—it’s an intelligent mobility platform designed to redefine what we expect from our vehicles.
First Impressions: Sleek Design and Advanced Technology
The Afeela 1’s exterior exudes sophistication with clean lines and futuristic aesthetics, but it’s the 40 sensors embedded throughout the vehicle that really capture attention. From LiDAR to radar and ultrasonic sensors, the car is equipped with one of the most advanced driver assistance systems (ADAS) on the market. This level of integration promises not only enhanced safety but also the foundation for future autonomy.
The dual-motor drivetrain with 482 horsepower delivers a balanced combination of performance and luxury. All-wheel drive capability ensures the Afeela 1 can handle various road conditions, even as it focuses on pampering its occupants.
The Interior: A Creative Entertainment Space
As I stepped inside, it was clear that the Afeela 1 is more than just a mode of transportation. The interior feels like a private entertainment hub, boasting an immersive experience powered by Sony’s 360 Spatial Sound and proprietary noise-canceling technology. It’s perfect for streaming your favorite shows or playing games during long rides.
SHM’s partnership with major entertainment providers means that apps, games, and media are seamlessly integrated into the experience. The attention to detail in its sustainable materials—derived from plants and recycled sources—speaks to the brand’s vision of a greener future without sacrificing luxury.
Challenges and Opportunities
The Afeela 1 is not without competition. With a 300-mile range and 150 kW charging speed, its specs fall short of EV heavyweights like Tesla’s Model S and Lucid Air. However, its unique focus on merging technology, entertainment, and sustainability sets it apart. It’s a car designed not just for driving but for living.
Pricing and Exclusivity
The Afeela 1 will come in two trims:
• Origin: Starting at $89,900
• Signature: Starting at $109,900
Deliveries begin in mid-2026 for the Signature trim, with the Origin following in 2027. Currently, preorders are limited to California-based customers with a refundable $200 reservation fee. While the pricing is on the premium end, it aligns with the car’s luxury positioning and advanced features.
Final Thoughts
Sony and Honda’s partnership marks an exciting convergence of technology and traditional automotive engineering. The Afeela 1 isn’t just a car; it’s a glimpse into the future of connected, intelligent mobility. While its market success will depend on consumer reception and competitive positioning, one thing is clear: the Afeela 1 is paving the way for a new era of vehicles that blend transportation with personal entertainment and sustainability.
Stay tuned for more updates as CES 2025 continues to unfold!
